Serena Torielli

Co-founder and CEO of Virtual B. A long experience in investment banking, as a fixed income trader and later as a salesperson in JP Morgan. She later became Managing Director in the Fixed Income Currencies and Commodities area of ​​Goldman Sachs, and finally she spent three years in the asset management unit at Banca Leonardo.

In 2010, with some ex-colleagues, Serena decided finance was ready to change and she founded Virtual B Spa, a pioneer of fintech in Italy, which in 2011 launched AdviseOnly, one of the first robo-advisory platforms in Europe.